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Top Exec From Yu Menglong’s Ex Agency Rumoured To Have Fled Company After Actor’s Death

The company faces plunging stock prices, shareholder losses, and mounting online criticism.

Top Exec From Yu Menglong’s Ex Agency Rumoured To Have Fled Company After Actor’s Death

Chinese actor Yu Menglong’s sudden passing on September 11, initially ruled as an accidental fall, has been shrouded in controversy.

Amid the ongoing speculation surrounding his mysterious passing, Menglong’s former agency has been thrust into the spotlight.

He was previously signed to EE-Media (Shanghai Tianyu Media), a subsidiary of Mango Excellent Media, which is owned by Hunan Broadcasting System. In the wake of his death, Mango Excellent Media has reportedly seen a sharp decline in its stock price and a wave of executive resignations.

According to Sina Finance, Mango Excellent Media’s stock price plummeted on October 9, dropping 6.68 per cent. On October 10, the stock price fell another 5.12 per cent, totaling a drop of over 11 per cent in two days.

On October 9, Mango Excellent Media announced that Vice General Manager Luo Zejun had resigned due to a “work transfer arrangement” and would no longer hold any position within the company. The statement also noted that Luo did not hold any company shares.

Prior to that, another senior executive, Vice General Manager Shen Yadong, had stepped down on August 13, citing “personal reasons.” Shen, who had served as the general manager of Tianyu Media since 2020, left even before Yu Menglong’s tragic passing.

In response to growing scrutiny over its plunging stock price and a wave of executive exits, the company maintained that there was “no undisclosed information” behind the changes and “no further details available” regarding future restructuring.

According to data from the Shenzhen Stock Exchange, the number of Mango Excellent Media shareholders stood at 37,900 as of September 30 — a sharp 28.92 per cent drop from the 53,400 shareholders recorded in late August.

The timing has sparked intense public speculation. Many believe the exodus of top executives is linked to the controversy surrounding Yu Menglong’s case.

Online sentiment has been unforgiving. Some netizens called the company’s current turmoil “karma”, saying it’s “reaping what it sowed.”

“They probably realised what kind of people were running the company and decided to get out before being dragged down,” one netizen wrote.

Others were even more blunt: “The more the stock drops, the better.”

If that’s not a PR nightmare, we don’t know what is.

Since Menglong’s death, EE-Media — a subsidiary of Mango Excellent Media — has been at the centre of intense online backlash. In a statement to Chinese media on September 12, the company claimed its contract with the actor had ended “years ago” and that it was “not well-informed” about his recent situation.

While the clarification addressed their professional ties to the late actor, it did little to quell rumours or repair their public image.

Photos: 于朦胧/ Weibo

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