S’porean Surprised To Find FairPrice Products In Seoul Supermarket

One of the best parts of travelling is wandering through a foreign supermarket and discovering snacks you can't find back home.

So imagine flying all the way to Seoul... only to stumble upon FairPrice instead.

That's exactly what happened to one Singaporean holidaymaker, who did a double take after spotting shelves stocked with NTUC FairPrice products while shopping at a supermarket in the South Korean capital.

In a video shared on social media, the amused netizen showed rows of familiar FairPrice Own Brand products, including kaya, instant noodles and cream crackers.

Probably not what you'd expect to see thousands of kilometres away from Singapore.

The clip quickly amused fellow Singaporeans, many of whom shared that they had also spotted FairPrice products overseas.

"FairPrice chips in Bali," one netizen commented, posting a photo as proof that Seoul isn't the only place where the supermarket chain has quietly expanded its footprint.

Another quipped: "Can use CDC vouchers?"

As surprising as it seemed, the products didn't end up on Korean shelves by accident.

In August 2024, FairPrice Group partnered South Korean retail giant Lotte Retail to bring its FairPrice Own Brand products to Lotte Mart and Lotte Super outlets across South Korea.

The collaboration goes both ways, with Lotte's private-label brands, including Yorihada and Good Today, also available at selected FairPrice and Cheers outlets in Singapore.

A FairPrice spokesperson told 8days.sg that the partnership is part of the group's efforts to introduce the flavours of Singapore to overseas consumers through its trusted FairPrice Own Brand range.

Products currently available in South Korea include local favourites such as Nyonya Kaya, Cream Crackers, Curry and White Pepper Instant Noodles, as well as best-selling snacks like Roasted Corn & Garlic Cashews and its award-winning potato chips in Roasted Corn and Black Garlic Ramen flavours.

"Through this partnership, we hope to share the unique flavours of Singapore while introducing more consumers to the quality of our FairPrice products," the spokesperson said.

So if you ever find yourself craving kaya while holidaying in Seoul, you now know exactly where to look.

The spokesperson added that FairPrice Own Brand products are also available in Thailand, Indonesia, the Philippines and China.

Photos: loy_loyy/TikTok