Starbucks Launches Pre-Order Merch For The First Time, A Viral Bearista Glass Cold Cup
Local Starbucks fans, get ready: the Bearista Glass Cold Cup that went super viral in the US is coming to Singapore. Demand for the bear cup in the States is so intense that Starbucks Singapore is implementing a pre-order system when the cup is launched here. It’s the first time that the coffee chain is offering pre-ordering for a merchandise item.
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Some resell it for more than $1K on eBay in the U.S.
The Bearista Glass Cold Cup first launched in the US in November this year as part of Starbucks’ festive holiday merchandise, and sold out almost immediately. Videos of long queues, empty shelves and disappointed fans quickly made the rounds online.
Starbucks’ first merch pre-order in Singapore
Singapore has seen its fair share of Bearista merch over the years, from keychains to mugs, but nothing quite like this.
“Given the strong buzz and virality of the Bearista Glass Cold Cup internationally, we wanted to give customers in Singapore a more structured and accessible way to purchase it. A pre-order format helps manage demand more smoothly, and gives more fans a fair chance to secure a piece while we work towards fulfillment,” a PR rep for Starbucks tells 8days.sg.
How to secure one
Starbucks Singapore teased the arrival of the viral bear cup on Instagram on Dec 12, drawing plenty of excited comments from fans. It will cost S$35.90 each in Singapore.
The cups are available exclusively via pre-order, from 10am on Dec 22 via the Starbucks online store. Each customer can snag up to five cups per transaction, with slots only confirmed after successful payment. Expect to wait for a couple of months if there is overwhelming demand, though. All pre-ordered cups will be fulfilled by Feb 2026.
Pre-order the Bearista Glass Cold Cups via the Starbucks online store from 22 Dec, 10am, while stocks last. More info via website or Instagram.
Photos: Starbucks Singapore
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