Chagee Launches Tanned Hello Kitty Collab Pop-Up, Merch & New Cocoa Oolong Milk Tea

Milk tea chain Chagee has announced a collaboration with the popular Sanrio character, Tanned Hello Kitty, this festive season. Fans can usher in the holidays with the new Cocoa Oolong Milk Tea, that launched on Dec 12, as well as exclusive merchandise themed after Tanned Hello Kitty.

These include hair clips, sling bags and charms.

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Chagee's new Cocoa Oolong Milk Tea (from $5.20) is made using oolong from the UNESCO-listed Wuyi Mountains and cocoa from Cote d’Ivoire’s Gold Belt. 

The drink can also be purchased as a bundle containing various Hello Kitty merchandise.

In a statement, Eugene Lee, chief marketing officer at Chagee APAC, said: "The holidays are a reminder that connection is one of the most precious things we have. With Cocoa Oolong Milk Tea and Tanned Hello Kitty, we wanted to create something that feels comforting, joyful, and familiar, the same way meaningful relationships feel."

Kohei Amai, chief operating officer of Sanrio Southeast Asia, added: "Hello Kitty has always encouraged kindness and connection and this collaboration with Chagee carries that spirit into the festive season.