"Twice the price but twice as good”
Durian trees typically take at least five years before bearing fruit, and Vin has only just completed his first harvest, collecting about 118 durians in total. Around half were sold to family and friends at RM100 (SGD $31.71) per kilogram — roughly double the price of regular premium durians you find at stores in Malaysia.
"Twice the price but twice as good," declares Vin.
He believes customers aren't simply paying for an "organic" label. "We focus on quality over quantity," he explains.
While Bentong Hill Durian also grows Musang King and Tupai King, Vin chose to specialise in Black Thorn instead. "Musang King has become oversupplied after years of farmers rushing to plant the popular cultivar," he says.
Vin adds that most growers reserve their top-grade Musang Kings for export to Singapore and China, while the lower-grade fruits are sold locally in Malaysia. "Low-grade durians flood the market here," he says.
Rather than competing on volume, Vin focuses on quality. He limits each tree to around 40 durians instead of harvesting hundreds. The payoff, he says, is consistency. Vin estimates that 80 to 90 per cent of his harvest qualifies as top-quality A-grade fruit, typically weighing about 1.8kg with five chambers of flesh.
Vin adds that he’s positioning Bentong Hill Durian as a boutique brand. He and his father are estimated to have invested a total of RM 3 to 4 million into the farm before it bore fruit.
When asked if being a durian farmer is lucrative, Vin replies: "I can't comment on factory farms. But for me — running an organic, small-volume and high-quality regenerative farm, where every durian tree is cared for as an individual — it's enough to keep us going. But it's a work of love."