Love Sanrio? 7-Eleven’s Limited-Edition Cinnamoroll Mahjong Set & Exclusive Merch Line-Up Will Make Your CNY Extra Kawaii
If you’re manifesting huat this CNY, might as well do it adorably.
Presented by 7-ELEVEN
Chinese New Year has a unique way of blending the nostalgia of time-honoured rituals with fresh novelty. This year, 7-Eleven Singapore is leaning fully into that joy-meets-tradition sweet spot with an entire Sanrio-themed collectibles universe spanning practical everyday merch to a limited-edition Cinnamoroll Mahjong Set that’s guaranteed to steal the spotlight at reunion nights.
Between carefully placed discards, suspicious side-eyes, and the triumphant zhi mo moment when someone finally self-draws, this is one mahjong session that’s about to get very, very cute.
Mahjong is practically as ubiquitous as pineapple tarts and red OOTDs during CNY in Singapore. Now available in selected 7-Eleven stores, 7-Eleven’s limited-edition Cinnamoroll Mahjong Set gives the beloved game a soft, pretty makeover, swapping out the usual sombre tones for a light blue gingham-style carry case, complete with leather pull cases, floral accents, and signature Cinnamoroll details, making it perfect for both play and display.
Each mahjong tile is intricately engraved with Cinnamoroll characters too, turning every draw, discard, and winning hand into a kawaii moment. Finished in pastel hues, the tiles and accessories feature whimsical motifs that bring a playful twist to a traditionally serious game while maintaining clear visuals and an easy, enjoyable gameplay experience.
There’s even a structured interior tray to keep everything neatly organised, a detail both seasoned and newbie mahjong players alike will appreciate.
Priced at $299, this ultra-limited set will only be available at selected 7-Eleven stores, making it as much a collector’s item as it is a functional festive essential. Whether you’re hosting reunion nights or gifting a Sanrio-loving mahjong kaki, it doubles as the perfect excuse to finally convince that one cousin who “doesn’t play mahjong” but can’t resist cute things to give it a go.
Beyond mahjong, a full range of cute-but-useful Sanrio lifestyle was also launched Feb 11. Think plush phone lanyards (pictured above, $17.90) for hands-free errands, wireless earbuds in light-up character cases ($29.90) for the gym or office, and insulated tumblers ($29.90) with mix-and-match accessories that make staying hydrated feel like a personality trait.
There’s also a cherry blossom–themed laptop pouch ($39.90), complete with a soft gingham inner lining and roomy interior that fits your device and daily essentials, just as good for workdays as café hopping.
Smaller collectibles round out the line-up, from cherry blossom socks ($8.90) in blind bags to Flower Angel building block perfume bottles ($15.90) that light up once assembled and Starwish ring boxes ($15.90) that turn storage into a tiny unboxing moment. Both the perfume bottles and ring boxes come in blind boxes too, because half the fun is the suspense, the surprise, and the thrill of scoring the design you were hoping for.
Each piece blends form and function, adding a little joy to everyday routines. And since it’s CNY, there’s a festive perk too: spend $18 in-store and you’ll receive limited-edition Sanrio characters red packets in six designs, the kind that might just earn you favourite aunt or uncle status at ang pow time.
This collection taps into two very CNY things Singaporeans love: togetherness and a little playful indulgence. From a mahjong set that brightens reunion nights to collectibles that double as décor, it’s all designed to make the season feel a little more joyful — and a lot cuter.
Just don’t wait too long. With extremely limited quantities across the range, these pieces won’t stick around, so head to a 7-Eleven to snap them up before they disappear faster than your ang pow money. If you’re manifesting big huat energy this CNY, you might as well do it the kawaii way.
For more information about 7-Eleven Singapore’s Sanrio collection, visit 7-Eleven’s website or follow 7-Eleven on Instagram, Facebook, TikTok and Telegram.
Presented by 7-ELEVEN
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