Singapore-inspired dishes and merch
The menu will be a constantly evolving work-in-progress, Shing Tat said, and Singapore-inspired items might make their way onto the list as well, like a “trashy version of laksa with cheese on top”.
As for merch, they’ll have a range developed for Singapore, ranging from plushies to underwear, umbrellas, water bottles, totes, socks, toothbrushes and nail stickers; as well as items created in collaboration with Tanchen Studio.
Why not sell gua baos in Singapore too?
“The thought of coming from London and opening an Asian place in an Asian country like Singapore – it's a tough thing to do,” Shing Tat said. But, “the beauty of BFF is that we want to be able to find something that has a broader market fit. Bao doesn't necessarily have that in its current form.”
And, he continued, “one of the reasons why we’re doing this in Singapore is that the idea of creating a product in Asia resonates with us. Singapore is known to be a difficult market both commercially and in customer sentiment. It’s a challenge, but also a good thing to tackle.”
On top of that, Chang said, “culturally, Singapore is very international, so understanding that is a massive thing for us, to be able to see where it can go after.”
When they first launched the BFF prototype in Taipei, “We came in very uncertain about where we sit within a fast food and convenience store. I think right now it's so much clearer: It’s a fast food convenience store,” Shing Tat quipped.
At first, “everyone was like, ‘What’s that? I’m so confused.'” But, “if people don’t question it, then, you’re just creating something that they already know.”
In a way, building something new has brought them back to an approximation of the conditions under which, as fresh university graduates, they decided to sell baos out of a cool box. Back then, it had been all about “intuition and necessity”, Chang said. “When you look back, it was such a big defining point in our journey that without it, I don't think we would be where we are today.”
BFF’s Singapore pop-up runs from 11 Nov to 28 Dec at #01-10 New Bahru, 46 Kim Yam Rd, S239351. More info via website.
Source: CNA/my
The original version of this story first appeared in CNA Lifestyle.
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