Takuya Kimura, 53, Is Back Dancing & Twirling His Hair For Gatsby 20 Years Later
The iconic “I can give you Gatsby” jingle may be gone, but the Japanese heartthrob’s still got the moves — and an impressive head of hair.
Remember Takuya Kimura’s iconic Gatsby ads from the 2000s?
You know, the ones where the Japanese heartthrob danced in a suit while repeatedly running his hands through and twirling his hair, all to that ridiculously catchy “I can give you Gatsby” jingle?
We certainly do. In fact, that jingle lived rent-free in our heads for years.
Takuya first fronted Gatsby’s Moving Rubber campaign in 2006, with the ads becoming instantly recognisable thanks to his slick dance moves and a reworked version of jazz track ‘I Can’t Give You Anything But Love’.
Well, prepare for a serious dose of nostalgia because Takuya is back as the face of Gatsby — 20 years after those iconic hair wax commercials.
And yes, the 53-year-old is dancing again, complete with the suit, the hair twirling and all.
In the new 30-second ad, Takuya looks dapper in a black suit as he grooves against a bright pink backdrop while styling his wavy golden-brown hair.
This time, however, there’s no “I can give you Gatsby”.
Instead, the commercial is set to a special version of Japanese funk band Spectrum’s ‘Tomato Ippatsu’.
His choreography has received an upgrade too.
While his 2006 moves were more laid-back — lots of swaying, hair tousling and that unforgettable hip action — the new routine sees Takuya pulling off sharper, more energetic moves.
Not bad at all for 53.
And judging from the reactions online, we’re not the only ones feeling nostalgic.
Netizens marvelled at how little Takuya seems to have changed in two decades.
“No one can match him. Still moving like a pro, the classic J-icon Takuya Kimura,” gushed one.
Others were more preoccupied with something else: his very impressive head of hair.
“His hair volume at 53 is amazing,” remarked one netizen.
As for how Takuya feels about returning to Gatsby two decades later?
In behind-the-scenes footage, he described it as a “long time no see” moment, adding that he hopes those who remember the old campaign will feel nostalgic, while a new generation seeing it for the first time will enjoy it too.