This Billboard For BBC/Netflix’s Dracula Is Ingenious

It’s fang-tastic!

It seems so obvious at first: a billboard for a show about vampires replete with wooden stakes and oozing blood. There’s even a ‘break in case of vampires’ box containing a wooden stake to drive the home the message. Cute.

dracula billboard regular
Bloody cool: This is no ordinary billboard. 

The show in question is Dracula, the three-part BBC mini-series based on Bram Stoker’s famous bloodsucker and adapted by Sherlock creators Mark Gatiss and Steve Moffat. The series, starring Danish actor Claes Bang as Count Dracula, is streaming on Netflix here.


But there’s more to this ad than meets the eye. Look closer: the stakes aren’t randomly placed. When the light is switched on at night, the stakes cast a shadow of — you guessed it — the big fangster himself. Subtle yet striking.

These billboards, created by BBC Creative, are found in London and Birmingham. To see how the cool billboard comes to life, check out this time-lapse video.

. And if you have troubling viewing the video, here's how it looks. 

dracula billboard composite photo data
Darkness falls: Dracula emerges when the sun sets. 

Dracula is now streaming on Netflix.

Photos: Netflix, BBC Creative

 


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