Adele has "flatly refused" to promote diet plans and exercise videos.
The 'Someone Like You' hitmaker has been offered multiple "multi-million pound deals" to front new food companies and diet plans after her seven stone (44kg) weight loss, but she has refused all business offers.
According to Daily Mail, the endorsement deals are worth £40 million (S$71 mil).
A source told The Sun on Sunday newspaper: "Adele has flatly refused several multi-million pound deals, including diet plans, food companies, vegetarian lifestyle packages, cookbooks, exercise videos and even catwalk modelling. Firms have pitched the Oscar-winner deals galore, but she wants to shy away from being a Kardashian clone by earning loads from a side hustle."
Adele even poked fun at her impressive weight loss — which was the result of a 1,000-calorie a day diet and an intense exercise regime — as she hosted Saturday Night Live last week.
Addressing her slender figure in her opening monologue, Adele joked: “I know I look really really different since you last saw me. But actually because of all the COVID restrictions and the travel bans, I had to travel light and I could only bring half of me, and this is the half I chose.” — BANG