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Social media is a brutal landscape, and one might wish for protection from online trolls and comment flame wars. Or you may simply want more followers and likes for your selfies on Instagram. 

Which is probably why Japanese capsule toymaker Tama-kyu saw a gap in the market for social media yakuyoke omamori, the amulets that are sold at shrines and temples in Japan.

The good luck charms usually come with a blessed slip of paper kept in a small brocade pouch, and Tama-kyu’s yakuyoke is no different. But instead of blessing your career or love life, each amulet addresses a specific social media concern.

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