This Pop-Up Museum Has A 7 Metre-Long Sandwich, Free Cookies & Insta-Worthy Experiential Zones
Sprawled over 6,000 sq ft in Prinsep Link, the Big Museum of Taste (BMT, geddit?) isn’t an actual museum in the conventional sense but is an immersive pop-up with digital installations and interactive activities spanning across four zones. It's on from Aug 10 to 30.
Tickets to the Subway museum can’t be bought, but instead, have to be redeemed beforehand with purchases at Subway outlets. Spend $12 at any Subway Singapore outlet (dine-in or takeaways only) to redeem one ticket, or spend $20 to redeem two tickets. Tix can be redeemed here. Kids aged 12 and below enter for free.
However, visitors will have to redeem their tickets and register online before heading down as no tickets will be available at the door. Flash your e-ticket upon arrival to exchange for a tag to enter.
Upon arrival, you’re greeted by a seven-metre-long sandwich at the entrance.
As you meander through the museum, you’ll come across plenty of photo opps, like this room that's basically Cookie Monster's dream come true.
The experiential pop-up also features interactive games, trivia quizzes and even a chance to digitally assemble your own Subway sandwich while having a dance-off with your friends.
There’s also limited-edition merch available at the gift store, where guests can redeem a free cookie and Coke (you know, in case you get hungry from all that dancing).
Subway’s Big Museum of Taste
When: Aug 10-30. Open Mon-Thur 10am-9pm, Fri-Sun 10am-10pm
Where: 1 Prinsep Link, Singapore 187949
Photos: Subway Singapore, Singapore Land Authority/Facebook