Jewel Changi Airport Launches Fans’ Favourites Awards — Here’s How You Can Win S$100 Worth Of Jewel Gift Vouchers!

Everyone has that one Jewel store they can’t walk past without saying, “Just five minutes.” Whether it’s a craving, a habit or pure muscle memory, your regular stop says more about you than you realise.

Now, that loyalty matters. Jewel has launched its first-ever Fans’ Favourites Awards, inviting the public to vote for the shops and eateries they love most from over 250 retail and dining options. Voters also stand a chance to receive $100 worth of Jewel Gift Vouchers. 

Discover your Jewel personality

With so many brands to choose from, there is a category for every kind of Jewel regular. If you keep returning to a place on instinct, it’s probably on the list.

Maybe your feet always steer you toward Adidas, Nike or On. You’re the Athleisure Loyalist — the one who loves a good sneaker drop and firmly believes that comfortable shoes equal better life choices.

Some shoppers can’t walk past Charles & Keith or Zara without a small detour. If that’s you, congratulations — you’re the Fashion Devotee, the friend everyone texts for outfit advice.

Then there’s the Lifestyle Wanderer, who drifts into MUJI or the Pokémon Center Singapore and suddenly realises 45 minutes have disappeared. You enjoy peaceful browsing, cute things and aesthetically pleasing storage solutions.

There are also the Snack Stockpilers — the ones whose idea of a “quick stop” involves IRVINS, Lim Chee Guan or Rich & Good Cake Shop. You know that a good stash solves most problems.

On the makan side of things, some people are absolutely loyal to Din Tai Fung, Beauty in The Pot, Shake Shack or PS.Cafe. You speed-walk towards food you can trust, and Jewel’s dining categories have you well covered.

Support-Local Champions will recognise homegrown favourites like Birds of Paradise, Home’s Favourite Bakes and The Hainan Story — the names that feel familiar, comforting and uniquely Singaporean.

And of course, every friend group has a Trend Chaser: the one who tries Café Kitsuné, Monarch & Milkweed or Omega Pork Noodle the moment they open. If that’s you, the Newcomer category is calling.

Yes, your vote actually counts

Your choices help highlight the places that shape your weekends, errands and eating habits. By taking part, you’re giving support to the stores and eateries that consistently spark joy — whether through good food, good finds or good memories.

You’ll also enter the draw for $100 worth of Jewel Gift Vouchers, which is always a nice bonus for simply showing love to your favourites.

If you’ve already got a usual spot, this is your chance to make it official. And here’s something most shoppers don’t realise: the reason Jewel always feels fresh — from cult favourites to big international names — is because its brand mix is carefully curated to keep the place buzzing and worth revisiting.

Introducing new ideas, concepts and firsts at Jewel

Jewel is where Singapore meets the world and the world meets Singapore. As the country’s gateway, it’s the one spot where locals and tourists cross paths, making it a prime launchpad for buzzy new retail concepts.

Plenty of brands chose Jewel for their Singapore debut. Shake Shack, Tai Er, Hakka Yu and Royal Host all opened their very first local outlets here, while giants like Coach introduced new-to-market concepts at the mall. Jewel is also home to notable firsts such as Singapore’s first On flagship store and the first official One Piece Mugiwara store.

To keep things dynamic, Jewel works closely with retailers to test fresh ideas through pop-ups and casual leasing. Think flexible formats that let brands experiment, evolve and take risks without the pressure of a full-scale setup.

Some pop-ups have even graduated into full-fledged stores, including Pearly Lustre, Gulf Fragrances, Yu Cookies, Mdm Ling Bakery and Home’s Favourite Bakes.

Why Jewel introduced the Fans’ Favourites Awards

As part of its mission to cement itself as a vibrant lifestyle destination, Jewel created the Fans’ Favourites Awards to spotlight the breadth and diversity of its retail ecosystem.

The campaign celebrates both local and international tenants in a fun, interactive way — reinforcing Jewel not just as a mall, but as a place where shopping, dining and entertainment blend seamlessly.

More importantly, the Awards are designed to deepen engagement with the public. Through online voting, shoppers can play an active role in recognising their favourite brands and forming a stronger emotional connection with Jewel.

And with so many well-loved names under one roof, it’s the perfect opportunity for shoppers to show their support in a simple yet meaningful way.

How to vote

1. Visit the Fans' Favourites Awards page.

2. Pick your favourite brands across the categories.

3. Submit your votes.

4. Keep an eye out for the voucher draw.
 

Whether your Jewel personality leans towards sneakers, snacks, lifestyle treasures or comfort food, there’s a place you already love — and now it deserves your support.

Cast your vote, show some love, and who knows? Your favourites might just take the crown.