Got Your Eye On Exclusive Kuromi Merch?

It's the weekend. You're binge-watching your favourite Korean drama and feeling sorry for the heroine who is weeping her eyes out onscreen. Moved, you're all ready to shed a few sympathy tears but to your shock, you couldn't squeeze a drop from your eyes. Even more shockingly, your vision is starting to blur and a headache is building. What is going on?  

What you are experiencing is commonly known as digital eye strain. This is caused by excessive screen time from staring at your computer for hours on end without rest; binge-watching Netflix; doom-scrolling through social media, particularly in the dark; or sitting too close to your TV. 

The average Singaporean spends at least 12 hours on our gadgets daily — that’s a lot of abuse on our poor peepers. No wonder so many of us are suffering from digital eye strain! To protect your eyes, BRAND’S® has a range of Lutein Essence products that are easy and tasty to consume. Bonus: You can redeem super cute Kuromi merch with your purchase!  

In BRAND’S® Singapore’s first-ever partnership with Sanrio, you can redeem super cute Kuromi canvas tote bags, glass lunchboxes and porcelain bowls. They are only available via this promotion and nope, you can’t buy them anywhere. Each product comes in two designs, available at different retailers. Do collect them all!  

Spend $45: FREE Canvas Tote Bag

Design A: Available only at selected Watsons, Guardian and Unity stores

Design B: Available only at selected 7-11, Cheers and Esso outlets

Spend $68: FREE Glass Lunchbox 

Design A: Available only at selected Fairprice stores

Design B: Available only at Sheng Siong and selected Prime and Cold Storage stores

Spend $88/$120: FREE Large Porcelain Bowl

Design A: Available only on Fairprice Online (Min spend $88)

Design B: Available only on BRAND’S® Shopee and Lazada Official Stores (Min spend $120)

Available from May 1 2025 – July  31, 2025, or while stocks last. Please refer to BRAND’S® Facebook page for the full list of available stores. 

How to better protect your eyes with BRAND’S® Lutein range

BRAND’S® Lutein Essence range helps is scientifically formulated to filter blue light emitted from screens, and relieve digital fatigue.  All products contain Lutein and Zeaxanthin, in a scientifically proven 5:1 ratio from the National Eye Institute of the United States.

Choose from three products to best suit your needs:   

o   Lutein Essence — for individuals with moderate digital usage (6-8h daily)

o   Lutein Essence Advanced — contains added Astaxanthin, one of nature’s strongest antioxidants; for individuals with high digital usage (>10h daily)

o   Lutein Essence Jelly Strips (in 10s and 21s packs) — suitable for children aged 4 and above; also suitable for adults as a convenient snack

We only have one pair of eyes. Start protecting them now. Don’t forget to redeem your free exclusive Kuromi merch from May 1 – July 31, 2025, or while stocks last!