The interactive component is interesting but it’s also very gimmicky. Do you think that might overshadow the message?
I was very careful on this. Firstly, I need to have enough visual [content] to entice the audience, so that they will continue to play this film. Secondly, I have a message to say, which is for the viewer to reflect on the consequences of meth abuse. I try to [balance the two] delicately. I hope I did it [right].
Do you think High will get through to the young people? We already have problems trying to get them to take safe-distancing seriously.
These young people are from a new generation. When you talk to them, they will give you a blank face but yet on social media, they have another persona. The only way to talk to them is by social media. It’s interesting how they took on personas that are different from their real self. It’s quite trippy to actually understand this new concept. I’ve been giving talks at schools for 11 years and every year I see how the students changed and evolved. I also have to evolve and speak their language.
How do you stay relevant in youth culture?
To be honest, when NCADA showed me the list of drugs, I got the shock of my life: a lot of drugs I don’t recognised (laughs). I feel so outdated! It’s my daily homework to talk to young people. I keep my social circle very wide, I have friends from all walks of life. What makes you ‘current’ is the nutrients extracted from the environment around you. I think the environment around me helped me to be open. For example, I have a minister who is a good friend. I also have a friend who’s a massage parlour lady working near my place. So there’s no judgement from both sides. I get to see both sides of their story. Both I give respect (laughs).
When you first started out, you have this reputation of being a rebel because of 15 and Cut, a satirical short film on censorship. But look at you now. You’ve worked on the National Day Parade. You were the creative director on the ‘Majulah Singapura’ music video. You also directed the Mediacorp dialect sitcom Eat Already? Do you still see yourself as a rebel? Or as has age mellowed you?
I don’t think age has mellowed me. There are certain things I still feel very strongly against, and censorship is definitely one of them. Until today I will not give in. I can do Cut 2, 3, 4, 5, 6 and 7, no problem (laughs). But also I think in recent years, I found a common ground to speak with the government. On the campaigns they allow me to work on, I would tell them, “You cannot go a top-down approach, you need to listen to the voice of the people.” It becomes more of a collaboration. The environment has kind of changed quite a lot. So sometimes I do tell them that, “Hey, there are certain things that can be done in other ways. We don’t have to do it this way.” [But] I still think I’m a rebel.