Chinese New Year 2021 Ads Round-up: From The Serious To The Silly

The telco’s sequel to last year’s ‘His Grandfather’s Road’ again sees two rival families (one led by Alaric Tay and Pamela Oei) competing to be the first to arrive at Grandma’s (Neo Swee Lin). There, they reminisce of fond memories past and sing the praises of 5G connectivity. Power!

This endearingly Amblin-esque 12-minute promo— written and directed by The Farewell helmer Lulu Wang and shot on an iPhone 2 Pro Max — follows about a young girl’s unlikely friendship with the titular beast from Chinese folklore through the years.

Warning: Wearing Adidas sneakers during CNY can drive you bonkers. At least that’s the effect they have on Liu Yifei, Eason Chan, Ning Chang and Jackson Yee. Sole-ful.

In this four-a-half-minute ad from China, three youths, who used to think CNY celebrations are a pain, show a new appreciation for the holidays after the COVID-19 pandemic.