As we all know, tickets to Ed Sheeran’s concert here at the Singapore Indoor Stadium on Nov 11 sold out in 40 minutes, which, if you think about it, was quicker than the amount of time you’d take to finish any of his albums. A second show on Nov 12 was then added and that was sold out in three hours.
Now, compare this to the Princess of Pop’s ticket sales for her gig here, which will also be held at the Singapore Indoor Stadium, on June 30. Not only did it not sell out quickly, it is apparently not selling well. When we logged on to the Sportshub website a day after tix went on sale on May 18, we noticed that the cheaper $188 and $268 tickets are sold out, but the majority of tickets — priced $368, $468 and $568 — were still very much available.
When we checked on May 23, about a fifth of the $568 seats were sold. The $368 and $468 seats were still mostly untaken.
Let’s look at why her ticket sales have been so, um, toxic.
1. Are we all slaves to the exoribitant ticket prices?
Tickets to catch Ed Sheeran were priced from $108 - $248.
Tickets to catch Brit-brit were priced at $188, $268, $368, $468 and $568.
To put this into perspective, the most expensive ticket at Ed Sheeran’s concert can only get you into the cheapest section at Britney’s gig.
But the disparity goes further than the numbers.
The majority of Britney’s concert seats have been earmarked Cat 1 (yellow) and Cat 2 (blue), priced at $568 and $468 respectively. This means fans will have little choice but to fork out that amount of money if they want a reasonable view of the pop goddess. Let’s not forget how the $188 tickets and a portion of the $368 and $468 tickets come with a ‘Restricted View’ disclaimer.
2. Is Britney a ‘has-been’?
Ed Sheeran is one of today’s most successful pop stars and his singles dominate music charts around the world, including Singapore, where his earworms consistently rank in Spotify’s Top Tracks in Singapore. In short, he is current. Britney, on the other hand, is no longer the hitmaker she once was. But let’s get one thing clear: we’re not calling Britney a has-been — her 2016 album Glory received, um, glorious reviews as well as pretty okay, at least by today’s standards, sales. Still, it’s obvious her heyday is over. What Britney is selling is essentially nostalgia and this is what perplexes us. Her fans, most of whom should be in their thirties, probably can afford the tickets — you know like Metallica fans. But they just don’t seem motivated enough to pay for it.
Britney’s tickets are too expensive.
Britney’s fans just don’t think she’s worth it.