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On July 26, Mandopop star Jay Chou fulfilled his promise to fans by holding his first live stream on Chinese video-sharing app Kuaishou, and boy, was it a huge success.

According to official figures from Kuaishou, a whopping 42.6 million viewers tuned into his broadcast within the first 10 minutes, and the half-an-hour event attracted a total audience of 68 million. That’s over 10 times the size of Singapore's population of Singapore, by the way.

Then again, those numbers probably shouldn’t come as a surprise. Jay’s massive popularity aside, his live stream was heavily advertised across several major cities in China in the form of massive billboards.

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