The 33-year-old recently made his foray into the booming bubble tea business with @At Tea. The soft launch of the brand’s flagship store in Taipei’s Ximending District drew huge crowds, and it looks like the queues aren't dying down anytime soon.

In fact, the brand has gained not only the attention of consumers, but business owners too. According to Jam’s management agency, the singer has been fielding multiple calls from business owners who are interested to purchase the rights to open their very own franchised @At Tea outlet.

While Jam’s management agency would only say that they were currently expediting the application process, it seems that a couple of enterprising scammers have gotten a leg up on Jam.

Recently, a website claiming to be run by the team behind @At Tea popped up, inviting interested franchisees to contact them for further in-depth discussions. The website featured pictures of Jam at his Ximending outlet, and even had the official @At Tea logo placed prominently on its homepage.

Many thought that the website was legit, with some people sharing that they had tried to apply using the means of contact listed on the website. However, it all turned out to be a ruse. 

According to Jam’s management, the website has no affiliation with Jam or @At Tea. “To have such a thing happen, is simply proof that our brand has received mainstream approval. However, in order to protect our brand’s quality, we hope for everyone to pay attention to our official products only," they said. 

Additionally, it was suspected that his bubble tea brand had received a spate of bad reviews that were left maliciously by competitors in the same field. Jam has since clarified the issue saying that while he was thankful for the public’s interest in the brand, he would also like to implore everyone to view such malicious reviews rationally, as it harms his fellow team members, who’ve worked hard to make @At Tea successful.

Photos: PBE Media