If you're a fan of L’Occitane's botanical shampoos, body creams and skincare, and have trekked to the L'Occitane cafe in Tokyo, the one which overlooks the Shibuya Crossing, or maybe even made the pilgrimage to Paris to shop and sup at the 10,000 sq ft mothership concept store, which is a collab project with "Picasso of pastries" Pierre Hermé, and which features beauty and well-being products, an essential oil distillery, a restaurant, a coffee and cocktail bar and of course, lots and lots of macarons, REJOICE.
The L'Occitane Cafe is coming to Singapore. Okay, so it's only a pop-up, and don't expect anything remotely as fancy as the sprawling emporium on Avenue des Champs-Élysées, but the folks behind the two-week pop-up here, located at Ion Orchard Level 1 Atrium, are determined to show customers the sights, sounds and tastes of Provence. And to do that, they've teamed up with local dessert poster child Janice Wong, who's worked with Pierre Hermé, to create special desserts inspired by the ingredients found in L'Occitane products such as verbena and cherry blossom. Yes, there will be seats for sit-down dining, like an actual cafe, complete with coffee and tea, but seating is limited, so takeaway options are also available.
There's also an immersive experience to "bring visitors on a journey through all five senses" — expect a fragrance experiential area where you can sniff essential oils specially flown in from Provence, a VR experience where you can view the natural beauty of the French countryside using a VR viewer, French music, and of course, skincare and bodycare products.
More details and pics in the gallery above. The L'Occitane A Journey in Every Sense pop-up cafe is at Ion Orchard Level 1 Atrium from July 3 to 16.