Elsie Rutterford and Dominika Minarovic have very good skin indeed, the type that glows from within, the kind that makes you want to have what they’re having. The comely beauty entrepreneurs, both in their early 30s, are in town to promote their two-year-old skincare brand, BYBI Beauty, at Sephora’s Fall 2019 launch, and 8days.sg is having a chat with them about clean beauty, which is essentially beauty products that eschew toxic ingredients and synthetic chemicals — basically nasties like parabens, mineral oils and sodium lauryl sulphate — and are produced using environmentally-conscious methods with ethically-sourced ingredients.

Interest in #cleanbeauty is at an all-time high, riding on the momentum of the #cleaneating and #cleanliving movement, and Elsie and Dominika, who are based in London, acknowledge that they’re here at a good time. It all started with a blog called Clean Beauty Insiders, where the former ad agency colleagues shared clean beauty recipes and tips. It became so popular, the duo launched their own brand of beauty products, and the blog now has new life as a podcast (“Podcasts are massive in the UK at the moment!” says Elsie).

Here are a few things we learned from the BYBI beauty entrepreneurs (btw, BYBI stands for By Beauty Insiders) about skincare, clean beauty, the industry’s dirty secrets, and how to get their glow-from-within skin.

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