Popular K-beauty brand Mamonde is shutting down operations in Singapore, just three years after its launch here in 2017. Known for its skincare which is inspired by flowers and plants, 8days.sg received an email from the brand's parent company, Amore Pacific, announcing that Mamonde was bidding farewell to Singapore, "due to the rebranding and repositioning of the brand." It also says: "In order for a small seed to grow and blossom into a beautiful flower, powerful and explosive life energy is needed. Likewise, to serve and speak to local customers better, the brand will be returning to the Mamonde Garden to re-explore new strategies."
Poetic. No word on whether the brand will return at some point in the future or come back as a fully online entity like Crabtree & Evelyn, or why it's closing down in Singapore. Perhaps competition for beauty products here is just too stiff? Or maybe there's a bigger masterplan for the brand.
If you're a fan of Mamonde products, you have till 27 February to grab your faves from their last brick-and-mortar store in Bugis+, and till the end of March before the brand exits the pages of online retailers Lazada and Shopee.
Like when Crabtree & Evelyn shuttered its shops, Mamonde is offering discounts on their remaining merch, with signs displaying that products will be 15 per cent off with minimum spend of $60, 20 per cent off with minimum spend of $90 and 30 per cent off with minimum spend of $120.
Here are some bestsellers to look out for.