Breast Cancer Awareness Month kicks off today (Oct 1) and despite the pandemic, there is a still slew of fabulous things you can do to support breast cancer awareness and research. The Estee Lauder Companies are longtime supporters of the breast cancer cause, and this year, besides limited edition Pink Ribbon beauty products from its brands — there are six on board — they have collaborated with local partners to make sure that even as we battle Covid-19, the goal to end breast cancer does not take a back seat.

Part of proceeds of these efforts will go to the Breast Cancer Research Foundation (BCRF). Additionally, for every public, in-feed Instagram post throughout the month of October featuring the hashtags #TimeToEndBreastCancer and #UnitedinHopeSG, the Estée Lauder Companies will donate $5 per post, up to $10,000, to support breast disease research at Singapore General Hospital.

There is also a Breast Cancer Campaign Microsite at https://timetoendbreastcancer.sg, where you can go for more info and to visit the virtual photobooth, to capture your pink ribbon moments in support of the campaign’s mission and donation drive.

Here's how you can treat yourself and support Breast Cancer awareness and research at the same time.

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