While everyone blames UV rays for being the No. 1 culprit of premature ageing, the real enemy is hiding in plain sight — the air around us. In recent years, a growing number of beauty brands have hopped onto the anti-pollution product bandwagon and it’s not for no good reason. More than 95 per cent of the world’s population is exposed to polluted and dangerous air, so if you think anti-pollution protection is needed only highly smoggy locales, think again.

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