Korean superstar and K-drama idol Lee Min Ho's recently-concluded drama The King: Eternal Monarch may have been criticised for blatant product placements, but if you're a fan looking for some inspiration about what to add to cart on your next shopping spree, you may not mind. The actor, who's Lazada's first regional brand ambassador, plugs products both obviously and subtly in his latest drama, where he plays the parallel universe-travelling King Lee Gon. From kimchi to smartphones to skincare devices that look like Ironman's mask, Lee Min Ho gives us lots of ideas on what to spend our moolah on at the upcoming Lazada 11.11 Shopping Festival. Ready to own a piece of LMH?

WANT MORE? CHECK THESE OUT

WANT MORE? CHECK THESE OUT