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What Is Millenial Pink And Why Is It So In?

Less girly Barbie pink, more cool hipster hue. It’s a pink for everyone.

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What Is Millenial Pink And Why Is It So In?

There was a time when pink was cheesy-girly and embarrassing and reserved only for those with a weakness for Hello Kitty. But a new pink has dawned, and it's taking over the world. This pink is not embarrassing. In fact, it's so cool it's seen on everything from hipster furniture to cult sneakers to unisex hoodies. In an age of gender neutrality and a new appreciation for a softer, more muted palette, Millenial Pink is having a moment, and it ain't going away. It’s a toned-down version of garish Barbie Pink, and you’ll have seen it being bandied around as rose quartz (aka Pantone’s Colour of the Year 2016), on Drake’s Hotline Bling art cover and the packaging of super-in beauty brand Glossier. Here are more millennial pink things that Wes Anderson would approve of.

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