When too cool meets too cute, do you get too cult? Uniqlo's latest three-way collab (remember the sold-out Uniqlo x KAWS x Sesame Street one?) sees the Japanese household name partner with another too-cool-for-school cult label, Ambush — a fashion design brand based in Japan known for innovative pop art inspired designs with a hip Tokyo aesthetic — and another beloved cartoon character to create magic and buyer frenzy.
The collection is for women (though there's nothing to stop guys from buying and wearing), and has plenty of hypebeast (hypebabe?) streetwear flavour, from oversized tees, coats, parkas, bags and caps, in on-trend spring shades of light neon pink and mint green.
Minnie Mouse motifs (it's the year of the rat/mouse yah?) — reinterpreted by Ambush creative director Yoon — run lovingly throughout the collection, and it's perfect for the Minnie Mouse princess who grew up, became cool, and is now ready to re-embrace her Disney roots. We expect this one to sell out, so get ready come Feb 28, when the collection hits stores.