Have you seen the queues at Love, Bonito's flagship store, its only bricks-and-mortar outlet which opened a year ago, at 313@Somerset, at lunchtime? It's enough to make you crawl back to your office cubicle, turn on your laptop, and just add stuff to virtual cart. But the physical shopping experience is different, you declare. You want to walk into a store, soak in that Love, Bonito millennial pinkness, revel in the sisterhood of other stylish women who appreciate chic, affordable office-appropriate yet weekend-ready togs, and of course, try on the clothes in the modular changing rooms, where the room dividers can be pulled up to combine two rooms into one big room, so you can get your besties to check out your butt in those jeans and tell you thumbs up or thumbs down. 

Well, Westsiders are in luck. You may have seen the shop hoardings at Jem, that mall in Jurong East, telling you that Love, Bonito will be coming to you in December 2018. It's still a month to go, and we can't offer you any sneak peeks into the store 'cos they're still drilling and building what we expect will be another amazing shopping experience, but we can give you some insider info about the new LB store, in case you can't wait. Ready?

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