Did you read up a storm during the Circuit Breaker (doesn't CB seem like a lifetime ago now that Phase 3 is on the horizon?!)? Apparently, according to data collected by digital reading company Rakuten Kobo from Kobo users in Singapore, there was a 270% increase in reading minutes clocked by Singaporeans, likely due to the pandemic and staying home. Woah.
Also, 90% of the most popular authors of 2020 were classified under the romance category, with contemporary erotic romance increasing in popularity. Interesting. Guess we all need the sweet escape. Also, at least 60% of the top selling e-Books in Singapore fell into the motivational and self-help genre, with Michelle Obama’s Becoming and James Clear’s Atomic Habits topping the list. Nice that many of us are making the best of a weird year and taking the chance to improve ourselves. Surprisingly, according to the findings, we like to read first thing in the morning at 7am and before bed at midnight.
To fuel those midnight reading habits, we're giving away a Kobo Forma reader worth $399.90. It's the most advanced Kobo reader and makes it a cinch for you to enjoy your contemporary erotic romance on an E Ink, anti-glare screen that reads just like print on paper. It's also lightweight and waterproof, which means you can read in the pool and bath tub, and can choose between landscape or portrait mode.
Join the giveaway here!