You know when you walk into a store and you're confused 'cos you're not sure if you're physical shopping or online shopping? Okay, so we're exaggerating, but the spanking new Love, Bonito store at the revamped Funan mall is kinda, sorta like that, ish. There are enough screens and funky high-tech features that make you think, hmm, this is no ordinary bricks-and-mortar store. And yet there are special, tactile experiences not offered in most shops that that make you think, well, hmm, this is no ordinary bricks-and-mortar store.

In a technology-enabled nutshell, Love, Bonito's third and largest physical store (the others are at 313@somerset and JEM), is an amped-up and fun retail experience with digital reminders of the brand's online shopping beginnings

So just how "phygital" is the new store? Take a look here.

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