Naiise Iconic is a little late to the Jewel game, but good things are worth the wait, right? More than a month after most of the shops at Jewel Changi Airport opened for business (on April 11), Naiise Iconic finally unveiled its almost 9,500 sq ft double-storey store last week, calling it its most ambitious project to date. Chief Marketing and Buying Officer Amanda Eng, who's also the wife of Naiise founder Dennis Tay, tells 8days.sg that their vision of having distinct areas in the sprawling store with different concepts and their own visual language meant that things took a little longer than they thought. No matter — the store beside Starbucks on Level 2 is finally up and running, and there's lots to see and explore. 

So, what to expect? Keep scrolling. 

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