Yes, Pikashu Is A Thing — Check Out The Adorbs Shu Uemura X Pokémon Collection Launching Next Week
Gotta catch them all on Oct 25.
Calling all diehard Pokémon fans who also love make-up — get ready to catch Shu Uemura and Pokémon’s limited edition collection, Pikashu. The moniker is made up of the Japanese word “Pika” which stands for electric sounds, and “Shu”, for Shu Uemura, of course.
The collection will be pre-launched at the Shu Uemura counter at Tang Plaza and on Tangs.com from Oct 25, and available at all Shu Uemura counters from Nov 1.
With colours and tones that are perfect for the festive season, here's a look at the products — kawaii yet with a hint of graffiti-inspired urban chic. All together now: "Pika, pika!"