She’s The Wedding Planner To Real Life Crazy Rich Asians, And There’s A Good Reason You’ve Never Heard Of Lelian Chew, Until Now
You might have heard of her floral design studio The Floral Atelier, though. She's just opened a massive 7,000 sq ft space called The Atelier & Co in Alexandra, and you're invited.
Lelian Chew is slim, stylish, sophisticated and has immaculate hair, skin and taste in jewellery. Her dressing is understatedly classy, and her manner even more so. She looks like she belongs in the pages of a society magazine and owns at least eight Birkins, but when 8days.sg meets the 37-year-old at her newly opened The Floral Atelier, she is warm, friendly and down-to-earth. And though she now deals with the ultra-rich elite of Asia, she went to "a very humble neighbourhood primary school", never studied in fancy institutions overseas and has been here her whole life. In other words, she's not born rich lah. She just looks it.
To be honest, when we went into this interview, we didn't know very much about Lelian, just that she ran The Floral Atelier and The Atelier & Co, and that her PR company was actively promoting her as a Personality, with a capital P. It turns out that after years of working in relative obscurity and not doing much press, Lelian is now ready to channel her good looks and good taste into promoting her company. Long story short, she went from high-flying private banker to some of Asia's richest families to high-flying wedding planner to some of Asia's richest families. The soirees she's pulled off in exotic locales would probably put that wedding scene in Crazy Rich Asians to shame.
So here's the story.