Niche Candles To Discover To Make Your Home Look & Smell Good — Like PF Candle Co, Boy Smells & More
Unveiling the unique – and alternative – offerings of the world of scented candles.
When it comes to scented candles, a few brands dominate that area. From the more accessible and affordable finds from Bath & Body Works and Yankee Candle to the more upscale bougie parfumée (that’s French for scented candle) like Jo Malone, Diptyque and Byredo, there’s plenty to choose from.
However in recent years, candle enthusiasts have witnessed a surge in popularity of niche candle brands, each offering a unique olfactory experience. Brands like Boy Smells, PF Candle Co, and Nest have become synonymous with artisanal craftsmanship, distinctive scents, and chic aesthetics, transforming the simple act of lighting a candle into a curated sensory journey.
To broaden your horizons, we’re introducing you to more niche brands that also have a following – and are heaps more interesting (with great copywriting) than the mainstream ones you know.
Anecdote Candles
If you are a sucker for good copywriting (like me), Anecdote Candles are all about encapsulating moments. With scents as good as the storytelling on the labels, immerse yourself in these curated experiences the brand has created – there’s sure to be one you resonate with from the get-go.
L’or de Seraphine
L'or de Seraphine candles embody the epitome of luxury and elegance. Crafted with meticulous attention to detail, these candles blend artful design with enchanting fragrances to create a sensory experience. The brand takes inspiration from nature, infusing each candle with scents that transport you to serene landscapes. On top of that, the packaging is exquisite and fit for showing it off.
Malin+Goetz
Known for its amazing haircare line and minimalist design, Malin+Goetz also have a range of candles that are as modern as their other products. The scents are mostly fresh, clean and vibrant – and inspired by unconventional elements of nature.
Bonita Fierce
Inspired by Latin culture and heritage, you’ll see that Bonita Fierce candles are made after specific food, memories and Latin icons.
Boy Smells
In the realm of olfactory artistry, Boy Smells takes an avant-garde approach to fragrance. Each creation feels like an individual concept more than an inanimate object. They pride themselves on being “beyond the gender binary” and the interesting way they blend smells and notes for each candle is a testament to the brand’s commitment to pushing the boundaries.
PF Candle Co
Celebrating that coastal and rustic vibe, PF Candle Co with its minimalist designs, captures the essence of Southern California through cosy and homey scents inspired by memories. Think bonfires on the beach, a stroll by the water at dusk or a road trip on the coast – these beautiful scents make you want to settle down and appreciate your personal space even more.
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