Who needs fairy tales as bedtime stories when you’ve got Super Pooper, Gutsy Gal and Poopoo Power to the rescue? These three champions of good poop are the creations of FRISO and home-grown kidswear label, Maison Q, to help parents teach their little ones about the importance of good gut health. You can find these lovable characters on FRISO x Maison Q limited-edition sleepwear for children that have just launched today (Mar 19).
Set against Maison Q’s signature scallop print accented with blue piping, this adorable and Instagrammable sleepwear is perfect for lounging around the house in and for bedtime, of course.
“As a parent myself, good gut health and quality sleep are two key things that I want for my children," says Suhana Ab, Founder and Creative Director at Maison Q. "When Friso invited us to translate this in a fun and tongue-in-cheek manner, we were more than happy to get on board. In creating this print, we put a lot of thought into what would make it easy for parents to have open conversations about poop and why it matters. Fashion and design have a wonderful way of making things simpler to understand, and at the same time making them aesthetically beautiful.”