Dig Through Your Closet And Pack Up Your Old Clothes Now
H&M wants to help you recycle your old jeans, shirts, dresses and even socks.
After the spanking new threads and excesses of the New Year, it's time for some austerity, or at least awareness. There are a few things you can do with old clothes and other garments you no longer can wear or need. You can:
1. Hang on to them and let them collect dust, take up space in your wardrobe and wait to be featured in an episode of Hoarders.
2. Sell them to the garang guni man.
3. Send the still-wearable pieces to The Salvation Army or another charity.
4. Throw them down the rubbish chute.
5. Bring them to H&M.
Personally, we've done all of the above, although the ones that make us feel the best are 3 and 5. The idea that the clothes will go on to either be worn by someone else who will love them again or be repurposed into something that's brand new fills our jaded hearts with hope. H&M launched their Garment Collecting initiative in 2013, and has since collected over 40,000 tonnes of clothing. Basically, you bring unwanted garments and textiles from any brand and in any condition to a collection box in any H&M store, all year around. The company then reuses and recycles the fabrics to create fresh textile fibers for new products. It's that simple. Fewer garments go into landfills, natural resources are saved and the planet gets to live another day. It's a small but easy step to creating less waste in this wastrel world.
Check out the video for their new Garment Collecting campaign called "Bring it", then go dig through your closet. You know you want to.