Check Out Taobao's First Physical Store & 9 Other Cool Things At NomadX - 8days Skip to main content

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Check Out Taobao's First Physical Store & 9 Other Cool Things At NomadX

NomadX is a phygital playground. What's phygital?

First off, it's nothing to do with fidget spinners. A phygital store combines elements of physical and digital retail, and is what forward-looking folks at CapitaLand think Singapore needs — a multi-label concept store that melds high-tech experiences with traditional bricks and mortar shopping. This means that at NomadX (pronounced "nomads"), which is 11,000 square feet spread across two floors in Plaza Singapura (at the space formerly occupied by toy shop Hamleys), you can expect lots of touch screens, a futuristic atmosphere and things like cashless payment, yet shop the old-fashioned way, by touching and trying stuff.

Perhaps most exciting is the offline presence of Taobao, that endlessly fascinating yet frustrating Chinese online retail wonderland. Also cool are the first physical outposts of popular online concepts like fashion subscription rental company Style Theory and high-tech tea profiling service and retailer teapasar. The multi-label retail destination launched last week with 18 tenants. Here are some things to look out for.

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