Do S'porean Or M'sian Content Creators Make More Money? M'sian Influencer Jestinna Kuan Weighs In

There's no denying that the social media industry has been booming in recent years and there's been a surge in content creators in both Malaysia and Singapore.

But... who makes more money?

In a recent interview with popping_sg, Malaysian content creator Jestinna Kuan and her boyfriend, YouTuber Danny Lee, were directly asked to compare earnings in the creator scene across the two neighbouring countries.

While the 30-year-old influencer — one of the three well-known Malaysian Kuan siblings — didn’t give a straightforward answer, her response made the implication pretty clear.

“Oh… it’s why I often find jobs in Singapore,” she laughed.

That said, when asked if they'd still choose to stay in Malaysia for work or enter the Singaporean market, the couple remained patriotic. 

"It's definitely Malaysia. I love Malaysia," chirped Jestinna who even broke into a dance.

Jestinna and Danny were also told to give a shout out to their social media peers in Singapore, to which the former quipped: "I come to Singapore for work very often, so I have to watch what I say".

"We excel in different areas," she then added.

Danny, on the other hand, thinks there's something Singaporean content creators can work on.

"Singapore can really improve on your Chinese New Year songs," he cackled. "We have been producing Chinese New Year songs in Malaysia for a longer period of time, so in this area, we can all continue to work hard together!"

As Jestinna emphasised that content creators in both countries are "all friends", Danny then averred that the biggest difference between us is in our slangs. 

"Singaporeans speak in an interesting way," he said, prompting Jestinna to highlight the Singlish word "sia". 

Well, they're not wrong... sia.