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Singaporeans have all seen SGAG’s posts on social media. From the viral video of its team pranking Pokemon Go hunters in Hougang in 2016 to its memes lampooning every day life in Singapore, SGAG now has over 1.3mil Facebook followers, who depend on it for that dose of local humour.

Synonymous with SGAG is Adrian Ang aka Xiao Ming, who started the company with two partners when he was still a student at Singapore Management University.

Now 34, and the CEO of HEPMIL Media Group, which owns SGAG, MGAG (Malaysia), PGAG (Philippines) and more, the entrepreneur shared on this week’s episode of Hear U Out that it isn't all fun and games being Singapore's most reliable meme generator.

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