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Eleanor Lee, 22, Who Used To Design Star Awards Outfits For Her Mum Quan Yifeng, Now Has Her Own Fashion Brand

The Beijing-based star, whose brand is called No Labels, is looking to build her own "small" empire.

Eleanor Lee, who is based in Beijing, is no stranger to fashion design. We've seen the actress-singer's mum, Mediacorp host Quan Yifeng, dressed in Eleanor's glam creations "at least twice", according to the 22-year-old, at the Star Awards.

But instead of staying within her comfort zone — ie. red carpet gowns — for her new fashion brand No Labels, Eleanor is going in a totally different style direction: streetwear.

Speaking over the phone to 8days.sg from her home in Beijing, Eleanor also shared her philosophy behind the brand and why she wants to keep prices affordable.

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Hawker stall Bau Mak is named after the Malay phrase for “mum’s flavour”. Opened by the former head chef of popular seafood restaurant Naked Finn, this new joint serves up soulful home-style fish soup and ngoh hiang! #8dayseathawker #8dayseat #fishsoup #hawker

Hawker stall Bau Mak is named after the Malay phrase for “mum’s flavour”. Opened by the former head chef of popular seafood restaurant Naked Finn, this new joint serves up soulful home-style fish soup and ngoh hiang! #8dayseathawker #8dayseat #fishsoup #hawker

This fish soup stall serves freshly-fried handmade ngoh hiang as a side dish. Pure comfort food! #8dayseathawker #fishsoup #hawkerfood #singapore

This fish soup stall serves freshly-fried handmade ngoh hiang as a side dish. Pure comfort food! #8dayseathawker #fishsoup #hawkerfood #singapore

This hawker offers FREE-FLOW chye poh with his chee cheong fun! He also serves comforting bowls of porridge cooked with nourishing pork bone broth 🙌 #8dayseathawker #8dayseat #hawker #singapore

This hawker offers FREE-FLOW chye poh with his chee cheong fun! He also serves comforting bowls of porridge cooked with nourishing pork bone broth 🙌 #8dayseathawker #8dayseat #hawker #singapore

Steaming chee cheong fun is the best skincare routine one can have, if you ask babyfaced hawker Kulathorn. The former healthcare worker set up a stall selling silky rice rolls made from scratch, with rice grains ground in a stone mill! #8dayseathawker #8dayseat #hawkerfood #sgfood #cheecheongfun #traditionalfood #tiktoksg #fyp #singapore

Steaming chee cheong fun is the best skincare routine one can have, if you ask babyfaced hawker Kulathorn. The former healthcare worker set up a stall selling silky rice rolls made from scratch, with rice grains ground in a stone mill! #8dayseathawker #8dayseat #hawkerfood #sgfood #cheecheongfun #traditionalfood #tiktoksg #fyp #singapore

Former SGAG writer Siraj and his wife Nasyirah started a burger joint inspired by her father’s tandoori chicken. The couple recently moved their eatery, taking over a whole 3-storey space in front of Sultan Mosque, as Siraj says: “We’re Muslims. It’s Arab Street, and we didn’t want people drinking alcohol in front of the mosque.” #8dayseatrestaurant #8dayseat #muslimowned #burger #tandoori #halalfood #tiktoksg #fyp #singapore

Former SGAG writer Siraj and his wife Nasyirah started a burger joint inspired by her father’s tandoori chicken. The couple recently moved their eatery, taking over a whole 3-storey space in front of Sultan Mosque, as Siraj says: “We’re Muslims. It’s Arab Street, and we didn’t want people drinking alcohol in front of the mosque.” #8dayseatrestaurant #8dayseat #muslimowned #burger #tandoori #halalfood #tiktoksg #fyp #singapore

Going cafe-hopping this long weekend? There’s a new spot to check out — Danish furniture brand Hay has opened a pop-up cafe at Grafunkt! #8dayseatcafe #8dayseat #cafes #sgcafe #matcha #hay #haycafe #tiktoksg #fyp #singapore

Ian was not just cultivating his yeast starter as a home-based sourdough baker — he also impressed his customer Jingwen so much that those feelings grew into a relationship! The couple now run their own cafe selling everything sourdough ❤️ #8dayseatcafe #8dayseat #cafes #sourdough #bread #tiktoksg #fyp #singapore

Ian was not just cultivating his yeast starter as a home-based sourdough baker — he also impressed his customer Jingwen so much that those feelings grew into a relationship! The couple now run their own cafe selling everything sourdough ❤️ #8dayseatcafe #8dayseat #cafes #sourdough #bread #tiktoksg #fyp #singapore

Cute cafe Marymount Bakehouse serves everything sourdough, from intricately-scored bread loafs to even savoury pies and PASTA! #8dayseatcafe #8dayseat #cafes #sgcafes #tiktoksg #fyp #singapore #sourdough #bread

Cute cafe Marymount Bakehouse serves everything sourdough, from intricately-scored bread loafs to even savoury pies and PASTA! #8dayseatcafe #8dayseat #cafes #sgcafes #tiktoksg #fyp #singapore #sourdough #bread

Hokkien mee is a popular Singaporean hawker dish, but these young hawkers are dishing it to the Gen Z crowd the 'carbonara' style! #8dayseathawker #8dayseat #hawker #hokkienmee #wheretoeat #tiktoksg #fyp #singapore

Hokkien mee is a popular Singaporean hawker dish, but these young hawkers are dishing it to the Gen Z crowd the 'carbonara' style! #8dayseathawker #8dayseat #hawker #hokkienmee #wheretoeat #tiktoksg #fyp #singapore

We found KOSONG Hokkien mee for $3.50 at this stall run by young hawkers! According to them, it doesn't come with any prawns or squid but the WOK HEI is still robust! #8dayseathawker #8dayseat #hawker #hokkienmee #wheretoeat #tiktoksg #fyp #singapore

We found KOSONG Hokkien mee for $3.50 at this stall run by young hawkers! According to them, it doesn't come with any prawns or squid but the WOK HEI is still robust! #8dayseathawker #8dayseat #hawker #hokkienmee #wheretoeat #tiktoksg #fyp #singapore

Vietnamese hawker Klim, who married a Singaporean husband, now works at their stall serving local delights like popiah, rojak, muah chee and kueh pie tee. But why is her kueh pie tee served 'toppled' on their sides?! 😦 #8dayseathawker #8dayseat #hawker #localfood #tiktoksg #fyp

Vietnamese hawker Klim, who married a Singaporean husband, now works at their stall serving local delights like popiah, rojak, muah chee and kueh pie tee. But why is her kueh pie tee served 'toppled' on their sides?! 😦 #8dayseathawker #8dayseat #hawker #localfood #tiktoksg #fyp

Vietnamese hawker Klim, who married a Singaporean husband, now works at their stall serving local delights like popiah, rojak, muah chee and kueh pie tee. But why is her kueh pie tee served 'toppled' on their sides?! 😦 #8dayseathawker #8dayseat #hawker #localfood #tiktoksg #fyp

Vietnamese hawker Klim, who married a Singaporean husband, now works at their stall serving local delights like popiah, rojak, muah chee and kueh pie tee. But why is her kueh pie tee served 'toppled' on their sides?! 😦 #8dayseathawker #8dayseat #hawker #localfood #tiktoksg #fyp

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