When celeb crimper Addy Lee, 50, first launched online social commerce platform Mdada.live with Michelle Chia and Pornsak last September, the trio had invested a grand total of $0 into the venture (not counting the cost of the phone they used and the products they already had on hand to sell).
Since then, they’ve done over 500 live stream shows on Facebook… and to say that business has been going well is a huge understatement.
Last Friday (Aug 6), Mdada officially opened its very own dedicated live streaming hub, a sprawling 12,000 sq ft space in a building on Jalan Kilang Barat with a dozen soundproof rooms for streaming sessions, offices, and a 4,000 sq ft warehouse to store their merchandise.
Their team has grown exponentially as well, with Mdada now employing over twenty full-time staff and 10 KOLs (key opinion leaders).
Yup, safe to say gone are the days when live streaming was simply done from the comfort of one’s living room.