Taylor Swift didn't tell her friends she was making Folklore.
The Grammy winner surprised her fans by unveiling her eighth studio album on Thursday (July 23) evening, and she confessed she didn't even let her pals know she was set to drop a new set of songs.
Shortly after the album launch, she premiered the music video the lead single 'Cardigan'.
Speaking in a fan question-and-answer session, she said: "No one knew I was making an album. I didn't even tell my friends until right before announce. It was my own secret world I'd go to and I've never made music like that before."
And songwriter Aaron Dessner — who worked with Taylor on 11 of the tracks from the new album — even kept it a secret from his daughter.
Dessner shared to Apple Music: "I was so glad that we kept it [a secret] because I didn't want to be the one that spilled the beans. Because even like not telling like even my daughter ... I have an eight-year-old daughter and one day she asked me. She's just like, 'Daddy, do you know Taylor Swift?'
"It was the morning after we'd written like one of these songs. And every time we would write a song, it was like a weird lightning bolt, getting this struck by lightning or something and just like exhilarated with electricity. I just looked her straight in the eye and said, 'No.' I honoured my confidentiality. But yeah, it was important to keep it."
Swift explained via Instagram that she hadn't actually planned to release her new album at this time, but recent events have reminded her that "nothing is guaranteed" in life.
She wrote: "Before this year I probably would've overthought when to release this music at the 'perfect' time, but the times we're living in keep reminding me that nothing is guaranteed. My gut is telling me that if you make something you love, you should just put it out into the world. That's the side of uncertainty I can get on board with. Love you guys so much [love heart emoji] (sic)"
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Most of the things I had planned this summer didn’t end up happening, but there is something I hadn’t planned on that DID happen. And that thing is my 8th studio album, folklore. Surprise 🤗Tonight at midnight I’ll be releasing my entire brand new album of songs I’ve poured all of my whims, dreams, fears, and musings into. I wrote and recorded this music in isolation but got to collaborate with some musical heroes of mine; @aarondessner (who has co-written or produced 11 of the 16 songs), @boniver (who co-wrote and was kind enough to sing on one with me), William Bowery (who co-wrote two with me) and @jackantonoff (who is basically musical family at this point). Engineered by Laura Sisk and Jon Low, mixed by Serban Ghenea & Jon Low. The album photos were shot by the amazing @bethgarrabrant. Before this year I probably would’ve overthought when to release this music at the ‘perfect’ time, but the times we’re living in keep reminding me that nothing is guaranteed. My gut is telling me that if you make something you love, you should just put it out into the world. That’s the side of uncertainty I can get on board with. Love you guys so much ♥️
Photo: TPG News/Click Photos