Bling Empire's Kane Lim Is Fenty Beauty's New Brand Ambassador: "This Has Been Very Humbling"
Bling Empire star Kane Lim has been tapped by pal Rihanna to be the face of Fenty Beauty.
Kane Lim is the new face of Fenty Beauty.
The Bling Empire star has been tapped by close friend Rihanna to be a brand ambassador for her multi-million-dollar beauty brand. He will serve as the first Southeast Asian ambassador for the brand and will appear in a new campaign slated to launch in Sephora's Singapore flagship store this month.
On his new appointment, the LA-based Singaporean, 31, told People: "This has been very humbling. I have developed this newfound confidence because of this opportunity."
Even though the real estate developer appears confident on his Netflix show, he actually suffers from " a lot of insecurities". But the Fenty campaign has offered him the opportunity to step outside of his comfort zone and show the real him with no filters.
He admitted: "I don't know if people know this, but I suffer from a lot of insecurities. So, this partnership means a lot for me in terms of self-confidence. People look at my Instagram and think differently but that's because you can curate and edit these posts, but with a campaign ... it's different. It's more real. It was nerve-wracking... When I did the shoot, I was like, 'Oh wow.' This was the first picture where I actually didn't need photoshop, which is incredible."
Lim added: "This is exactly why I'm doing this. I would like to show that everyone suffers from insecurities, and we are here to face those issues head-on."
Lim also developed a close bond with Bling Empire fan Rihanna, 34, over social media.
He spilled: "When season one of Bling dropped, she was like, 'So, when is season two coming out?' From there, we'd DM emojis and fun stuff. She's the sweetest person and when this came about I said, 'You helped me a lot.' This just means so much to me."
Away from Fenty, Lim teased his own brand, BLING, an acronym for Because Life Is Never Guaranteed.
On the personal meaning behind the collection, he added: "It's going to be clothing, it's going to be a little bit of accessorises, but it also symbolises my life journey."
Season 2 of Bling Empire drops this Friday (May 13) on Netflix.
— BANG SHOWBIZ