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Jay-Z has quit Instagram after just a day.

The 51-year-old rapper who caused a social media stir when he joined Instagram on Tuesday (Nov 2) has quit the platform despite amassing more than 1.8 million followers. 

During his brief time on Instagram, Jay only followed his wife Beyonce and his first post and Instagram Story featured a countdown and poster for the release of the new Netflix movie The Harder They Fall. 

The '99 Problems' hitmaker serves as a producer for the film  — which launched on the streaming platform on Nov 3 — and also wrote the music.

The Western  — which premiered at the BFI London Film Festival last month  — stars Jonathan Majors, Idris Elba, Zazie Beetz, Regina King, and Delroy Lindo.

As well as only following each other on Instagram, Jay and Beyonce have collaborated musically, toured together, and, most recently, joined forces for Tiffany & Co.'s 'About Love' campaign.

The couple — who have daughter Blue Ivy, nine, and four-year-old twins Rumi and Sir together — recently pledged US$2 million to fund college scholarships as they teamed up with Tiffany & Co. to fund places at five historically Black colleges and universities (HBCUs) via their charities BeyGOOD and Shawn Carter Foundation.

Announcing the scholarships in September, Tiffany & Co. Chief Sustainability Officer Anisa Kamadoli Costa praised Beyoncé and Jay-Z for "Their relentless dedication to lifting underrepresented groups is the inspiration for the About Love Scholarship programme".

The funds will go to Lincoln University in Pennsylvania, Norfolk State University in Virginia, Bennett College in North Carolina, the University of Arkansas at Pine Bluff in Arkansas, and Central State University in Ohio, and incoming and active students must qualify for financial aid to be eligible, with priority given to those most in need.

The students must be studying for degrees in creative areas such as media, performance, visual arts and design, or in history and communications. 

 — BANG SHOWBIZ

Photo: TPG News/Click Photos


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