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Brad Pitt Stars In Coffee Machine Maker De’Longhi’s New Global Campaign

The Oscar-winning actor is named the brand ambassador for the Italian home espresso coffee machines.

-min read
Brad Pitt Stars In Coffee Machine Maker De’Longhi’s New Global Campaign

Brad Pitt has teamed up with luxury coffee and espresso machine brand De'Longhi.

The 57-year-old actor has been signed up as the new global ambassador for the company, and he stars in its first international 'Perfetto' campaign helmed by La La Land director Damien Chazelle,

Rise and shine: Brad Pitt starts his day with a cup of Joe made by a De’ Longhi coffee machine.

Speaking to People magazine, he said: "I wanted to work with De'Longhi because I appreciated their approach for the campaign — they have confidence in their product and want to celebrate the artistry of their Italian heritage without overdoing it.

"[Director] Damien Chazelle's concept resulted in a beautiful product — just like their coffee machines, creating an indirect nod to the elegance, design and harmony that the brand naturally embodies."

The pair also worked with La La Land cinematographer Linus Sandgren and composrer Justin Hurwitz on the campaign.

The cinematic advert gives viewers a peek at a "day-in-the-life" of Brad himself, as he's seen picking up coffee beans and riding his motorcycle in California, along with a stop off at a gas station before getting home to enjoy a home-brewed cappuccino.

The Once Upon a Time in Hollywood star praised the company's "attention to detail" and noted that things that seem small can "have a profound effect" on people's lives.

He explained: "De'Longhi's attention to detail makes me appreciate the brand even more.

"That sort of thoughtfulness is a distinctive value of Italian design — how you design something for the people who are going to experience it: certain details that might not be immediately obvious, but in the end have a profound effect on you and your life."

Watch the ad here:


Photo: TPG News/Click Photos

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