Jeff Bezos will fly to space with his brother next month.
The Amazon CEO has announced that he will make his maiden space voyage with his brother Mark on the first human flight launched by his company Blue Origin.
The 57-year-old entrepreneur, who will head into orbit on July 20, two weeks after he stands down from his position at the web giant, describes space travel as something he had wanted to do "all my life".
Jeff captioned an Instagram video: "Ever since I was five years old, I've dreamed of travelling to space.
"On July 20th, I will take that journey with my brother. The greatest adventure, with my best friend."
Blue Origin is also auctioning off a seat in the capsule for somebody to join the duo on the first manned flight.
Mark calls the auction for a seat on the New Shepard — the name of the Blue Origin vehicle — as a "remarkable opportunity". Bidding had reached US$2.8 million (S$3.7 mil) when Bezos, one of the world's richest men, announced the voyage, with auction concluding on June 12.
Proceeds from the auction will go to Blue Origin's educational non-profit, Club for the Future, which aims "to inspire future generations to pursue careers in STEM and help invent the future of life in space," according to the company.
The flight will hurtle towards space in an 11-minute journey and will touch a point 100km above Earth, allowing the passengers to experience microgravity. The six-berth capsule will return to Earth under parachutes.
Bezos confirmed earlier this year that he would be standing down as chief executive of Amazon to focus on other ventures.
In a letter to Amazon staff, he explained: "Being the CEO of Amazon is a deep responsibility, and it's consuming. When you have responsibility like that, it's hard to put attention on anything else.
"As Exec Chair I will stay engaged in important Amazon initiatives but also have the time and energy I need to focus on the Day 1 Fund, the Bezos Earth Fund, Blue Origin, The Washington Post, and my other passions.
"I've never had more energy, and this isn't about retiring. I'm super passionate about the impact I think these organisations can have." — BANG SHOWBIZ
Photo: TPG News/Click Photos