Why Are We Sincapore At The Crazy Rich Asians World Premiere? - 8 Days Skip to main content

Why Are We Sincapore At The Crazy Rich Asians World Premiere?

Anything is poss ble.

Why Are We Sincapore At The Crazy Rich Asians World Premiere?

At the world premiere of Crazy Rich Asians in Hollywood on August 7, our stars like Fiona Xie, Pierre Png and Tan Kheng Hua flew the Singapore flag high and proud. But what also caught our attention was the sponsors' board, which bore the tagline 'Passion Made Possible' from the Singapore Tourism Board and Economic Development Board's brand campaign launched last year. Not only was Singapore misspelled as 'Sincapore', the tagline also read 'Passion Made Poss ble'. We think this is, er, poss bly just an unfortunate typo, but it's still kinda a downer on our island's PR coup, especially since the movie featured a cadre of big Singaporean names.

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