Advertisement

It’s no secret that the live stream e-commerce business can be a very lucrative one.

Celebrities like Cecilia Cheung and Ming Dao have reportedly helped sell millions of dollars’ worth of products, and here in Singapore, Mdada.live, the online social commerce platform launched by PornsakMichelle Chia, and Addy Leerecorded S$15mil in unaudited revenue for their first financial year.

However, achieving such success is easier said than done and it looks like not everyone is cut out for the job.

Advertisement

WANT MORE? CHECK THESE OUT

WANT MORE? CHECK THESE OUT