TVB Actor Lee Kwok Lun Called The “Worst Celeb E-Commerce Streamer” After Selling Almost Nothing During 8-Hr Live Stream
Some estimated that the 67-year-old star brought in less than 200 yuan (S$43).
It’s no secret that the live stream e-commerce business can be a very lucrative one.
Celebrities like Cecilia Cheung and Ming Dao have reportedly helped sell millions of dollars’ worth of products, and here in Singapore, Mdada.live, the online social commerce platform launched by Pornsak, Michelle Chia, and Addy Lee, recorded S$15mil in unaudited revenue for their first financial year.
However, achieving such success is easier said than done and it looks like not everyone is cut out for the job.