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The craze over Netflix hit series Squid Game isn’t dying down anytime soon, and Chinese streaming site Youku tried — and failed — to capitalise on it.

They announced the launch of their upcoming variety show Squid’s Victory today (Oct 20) and netizens immediately called them out for their poster which looked a little too much like Squid Game’s. 

They also implored for Squid’s Victory's producers to reconsider the title and poster design.

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